Visuality

As an equivalent to Italo Calvino’s virtue of Visibility, Gui Bonsiepe take Visuality in the field of design. Calvino characterizes visibility as “thinking in terms of images”. Indeed, in Visibility, he brings up his concern for the future of imagination and literature in a world so full of prefabricated imagery, where images are provided rather than solicited.

On the strength of Visuality, diagrams and information communication comes out soon. Essentially, designers deliver to their audience “a project” that must be visually read and understood. The emerging field of information design would not only require a considerable collective effort to get outlined and established as a promising field of expertise, it would furthermore contribute to a problem-oriented approach to design issues that differs from the self-centred design approach that gained attractiveness.

In the other point of view, we differentiate imagination between the texts and the visual image: One starts from the texts or the words, which you read and listen, to attempt the visibility. On the other side, we get the fully image visibility before the communication of the language. Both of the ways to make the imagination might catch different results and reactions. Which means that the visuality should be considered about the description of using to be in one of the virtue of design.

In the end, the Visuality is one of the virtues of design. In spite of making the contents of the project visualable, some texts might develop wider imagination. Eventually, free to put in use both items in design.