On the strength of Visuality, diagrams and information communication comes out soon. Essentially, designers deliver to their audience “a project” that must be visually read and understood. The emerging field of information design would not only require a considerable collective effort to get outlined and established as a promising field of expertise, it would furthermore contribute to a problem-oriented approach to design issues that differs from the self-centred design approach that gained attractiveness.

In the other point of view, we differentiate imagination between the texts and the visual image: One starts from the texts or the words, which you read and listen, to attempt the visibility. On the other side, we get the fully image visibility before the communication of the language. Both of the ways to make the imagination might catch different results and reactions. Which means that the visuality should be considered about the description of using to be in one of the virtue of design.

In the end, the Visuality is one of the virtues of design. In spite of making the contents of the project visualable, some texts might develop wider imagination. Eventually, free to put in use both items in design.

To base on Calvino, we compare the design project as a story. In additional to remove the weight from the structure of the story to attempt the Lightness, the intent, which is the core of the story, might be taken away at the same time once in a while.  Furthermore, the main idea is always one of the existed contexts after the weight removing.

Milton Glaser who is a graphic designer, best known for the I Love New York logo, belongs to a generation in which the goal of design was to make things simple. Nicholas Negroponte, on the other hand, is a Greek-American architect and computer scientist for whom the design goal is to render the complex manageable and to make complicated things meaningful.

Le Corbusier, Walter Gropius and Mies van der Rohe, are widely regarded as the pioneering masters of modern architecture. They simply follow the idea of architecture discipline to have the new theory for modern architecture structure, which is light and clear.

In conclusion, Lightness is a virtue to be maintained. Not only removing the weight of the structure, but also keeping the intent lighting to be presented.

I don’t even know if I’ll ever see you again

Is it a choice that we even have?

Bang bang down on the piano ’til I smash the keys

Listening alone with the melodies

Everything’s gone and I don’t know where

And the rule of thumb don’t apply anymore

‘Cause the house is burning

Trying to pull myself away

I’m caught in a pattern and I can’t escape

Trying to pull myself away

Lately when I get lost there’s this thing I know

Even the dogs have somewhere to go

Everything comes if you just it be

Work, work, brighten the corners that will never see

Untangle the thoughts that you know what they mean

I hope that the answer doesn’t come to late

And the rule of thumb don’t apply on me

‘Cause the table are turning

Trying to pull myself away

I’m caught in a pattern and I can’t escape

Trying to pull myself away

I’m caught in a pattern and I can’t escape

Can’t escape

Trying to pull myself away, everything’s gone

reduce CO2 emissions by 20%, 

get up to 36 miles per gallon, 

and travel 580 miles before refueling.

BWM Advanced Diesel.

It’s diesel reinvented.

580 miles per tank.

4-cylinder efficiency.

V-8power.

BWM Advanced Diesel

Coming soon to the Boston.

27 Percent / JOY

8 Percent / ANGER

13 Percent / SORROW

9 Percent / HAPPINESS

7 Percent / LOVE

15 Percent / HATE

21 Percent / FEAR

STATE

22 Percent / First Quadrant / Excitement / Calm

28 Percent / Second Quadrant / Calm / Depression

23 Percent / Third Quadrant / Depression / Anxiety

27 Percent / Forth Quadrant / Anxiety / Excitement 

Transformation beyond recognition.

I abominate sweet and milky food

I have no idea the content of the Halloween

I feel afraid of the toy with facial features 

I think Cinderella is too romantic 

Anyhow

I don’t understand why I said the pumpkin was so very cute at that moment

Starring / Claus Nissen

                  Majken Algren Nielsen

                  Jørgen Leth (voice)

Release date(s) / 1967

Country / Denmark

Language / Danish

1967 short film by Jørgen Leth lasting 12 minutes. It depicts a man and a woman, both labelled ‘the perfect human’, in a detached manner, as though they were subjects in a zoo.The film was later seen in five different versions when Leth was challenged by filmmaker Lars von Trier which was compiled in The Five Obstructions.